The 2024 Campaign Playbook: How Data, AI, and Big Bucks are Redefining Strategy—and What Marketers Can Learn

In this episode, we’re diving into how the 2024 Presidential campaigns are approaching their marketing efforts—lessons any brand can learn from.

Like any major brand campaign, the timelines are tight, the budgets are massive, and there’s fierce competition until the field narrows. From leveraging data and AI to smart budgeting, these campaigns are more than just politics—they’re masterclasses in strategy. Let’s get into the nitty-gritty of what makes these campaigns tick and what you can take away for your own marketing playbook (even if your budget isn't 500+ million.)